Snow Leopard Trust
Watchdog led the launch of a new marketing and identity campaign for the Seattle-based non-profit, Snow Leopard Trust. Working in partnership with Kate Thompson, a fresh design direction was established, incorporating the magnificent beauty of the snow leopard with the culture and community of its Asian mountain habitat. Color and pattern from local craftsmen were used to establish a unified statement.
This folder sets the initial style. Printed on FSC matte paper using soy-based ink, it communicates the permanence and beauty of the snow leopard and its habitat while using the lowest environmental impact available.